You’ve Got Spam. What Can You Do?

Spamming: the abuse of electronic messaging systems to send unsolicited, bulk messages. Most likely you’re already familiar with the word, and don’t need to look for its definition. The question that’s bugging you is “How did spammers know my email?”  A popular method that spammers use to find your email address is by combing through the Whois database.

The main idea behind it is that ICANN, the international governing body for domain names, requires every Registrar to maintain a publicly accessible database displaying all contact information for all domain names registered. That means that every time you register a domain name, your personal contact information is available on the Internet for anyone to see, including spammers, identity thieves, or telemarketers.

With the importance of keeping your online identity secure in mind, we offer an identity protecting service called WhoisProtector*, which will hide your personal information from spammers and will replace it with alternate contact details. You remain the owner of your domain without revealing your personal info to the public.

See how it works

Learn how WhoisProtector can help you and order now

* WhoisProtector is currently not available for the following extensions:
  .ca, .us, .eu, .pro, .asia, .ac, .at, .io, .it, .sh, and .tm.

In This Issue
You’ve Got Spam. What Can You Do?
gTLD vs ccTLD – The Best of Both Worlds
Site Maps – Giving Search Engines Directions to Your Site

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gTLD vs ccTLD – The Best of Both Worlds

When initially planning an online presence, many organizations wonder, “Should we use a generic domain extension (gTLD) like .com, .net, .org, etc. or a country code extension (ccTLD) like .us, .ca, .de, etc. to let visitors know where we’re from?” It’s an important question and one that should be carefully considered, since it will have an effect on how your brand is positioned and perceived by the market you’re targeting.

Is your target market primarily located in your own country? ccTLDs serve as national identifiers, and consumers generally report that they prefer to do business and connect with companies located in their country. Other factors that would support choosing a ccTLD include the native language used for the content on the website, the currency used for your online transactions, and whether the main business address and phone numbers published on your site are local to a specific country.

Do your products and services have a broader global appeal? If that’s the case, it may be a better choice to use a generic extension for your main website.

According to its online webmaster support pages, Google relies largely on a site's country domain (.us, .ca, .de, etc.) to identify a geographic location with its Geotargeting service. So when users are searching for local products and services, the results may favor regional websites.

Of course, there’s nothing wrong with using both gTLDs and ccTLDs to establish your online presence. Many companies use a gTLD extension for their main site, and link to other country/language-specific satellite sites via ccTLD extensions for those site’s domains.

What about new gTLDs?
It’s expected that similar SEO logic using a niche targeting approach will be extended to the hundreds of new gTLDs that will be entering the Internet’s name space in the near future. Google has invested millions of dollars in over 100 new domain name extensions that include common strings such, .blog, .car and .music.

These new gTLDs stand to change the way people use the Internet to find information. The domain extensions will act as identifiers of the markets in which an organization operates, enabling users to easily perceive the nature of a site’s content simply by looking at the domain name. For example, will lead a user to associate the nature of a website’s content with the auto industry in a way that cannot.

For more info on these new gTLDs, and to stay informed on their releases, we invite you to sign in to our free new gTLD Watchlist services.

Site Maps – Giving Search Engines Directions to Your Site

Search engines use processes known as “spiders” or “robots” to crawl through websites to scan and index the pages they find. New and updated websites on the Internet are eventually found and indexed, so they will be included in search results for the keywords that are found. But spiders have been known to miss pages occasionally. One of the best ways to ensure your entire site is indexed is to create an XML site map and submit it directly to the search engines. Think of it as a GPS device leading spiders to each page of your website. You can then rest assured your entire site is being indexed, and your ranking may improve as a result.

Need help in developing a site map? No problem. Go to In four easy steps, you can create one and submit it to your favorite search engines. All for free!

Contact us to answer any questions you may have.

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